Is Viral Article Marketing an Effective Traffic Generator?

Does Viral Article Marketing Work For Every Niche?

With all the information and programs out on the internet speaking the praises of Viral Article Marketing, I wanted to share my insights and thoughts on the subject.

First things first. You have an unique position to assess how article marketing can help your niche and your business. You are the best person to make this call. You know what is working and not working in your niche. You know what people are looking for.. their unfulfilled needs. You know the problems that need solutions in your niche.

Therefore, you have to be the judge of whether viral article marketing is effective in your niche but this article makes a case for it. Viral article marketing is a term that’s used when your article spreads from reader to reader like a cold virus without additional work on your part.

The power of Web 2.0 is the interactivity where your visitors can do one or more of the following... and each of these actions helps you passively expand your reach:

* Leave comments.

* Rate the content.

* Email the content to a friend.

* Find related content without searching for it.

* Directly contact the creator of the content.

* Discuss the content with other viewers.

* The ability to easily add to one or more social bookmark sites.

* Submit to RSS Feeds aggregates.

You can add many of these elements to blogs and sites created with content management systems by adding plugins or modules but adding them to static web pages requires additional uploading and other non automated work. This may or may not be work you are qualified or are interested in doing.

The easiest way to take advantage of viral article marketing when you don’t have your own blog or website is by using article directories to display the articles you write. Article directories are great platforms for webmasters wishing to take advantage of viral article marketing as well.

A well written article on a popular topic might be picked up by dozens if not hundreds of webmasters looking for fresh content for their sites that they did not have to write. This can be a very good thing for you the budding author.

Each of these websites will also be displaying YOUR resource box which has one or more links back to your website. If you’ve written your resource box correctly, you will have links to 2 or 3 different pages within your website under keyword rich anchor text that you have chosen. This means you will get "one way links" back to your site with relevant key words. These links are affirmative votes for your site in the eyes of the search engine AND they are also passive traffic generators for you.

Only your site web stats can tell you whether your viral article marketing efforts are effective but I can tell you from my stats that I’m regularly enjoying passive traffic from almost every article I’ve written and this includes articles written a year ago. This is an outstanding way to build up the value of your personal Virtual Real Estate and is one of the best, sure fire methods of getting and keeping a flow of high quality prospects to your site.